The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different 404-424. Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. The aim of British Airways is to continually strive to provide higher growth to the companies, provide greater financial performance through generation of revenue, operating profit and creating cost reduction methods. Hence, the ethical and morally upright conduct of a company may be considered as socially responsible action taken by it (Garriga & Mel 2004). The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. Flybe once provided more than half of UK domestic flights outside London. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. The whole profitability of British Airways depends on its customers ("British Airways", 2019). The company has shown greater responsibility by creating greater care and support system for their disabled customers. This approach helps in identifying the broader range of responsibilities of the corporation and suggests that hierarchical importance of ethics vis--vis other responsibilities (the CSR hierarchy is presented in figure 2). This article has proven to be a great source of information for the same. IAG combines leading airlines in Ireland, Spain and the UK, enabling them to enhance their presence in the aviation market while retaining their individual brands operations. By accepting, you agree to the updated privacy policy. 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). to improve the motivation level of employees. February 27, 2023 new bill passed in nj for inmates 2022 No Comments . Management Theory of British Airways. educator and content curator, Do not sell or share my personal information. Shareholders, employees, government authorities, competitors, media, local communities, customers and suppliers are few of the most important stakeholders of British Airways that directly or indirectly impacts the working and profitability of BA. Tap here to review the details. The respondents should initially be asked demographic type of questions including age, profession, purpose of travel and have their gender verified. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Passenger load factor The chosen organization is British Airways. Though it is one of the major operators in the sector and has a huge international presence, the company faces financial troubles due to the imminent global financial crisis, and especially in Eurozone. Tap here to review the details. The environmental responsibilities, which the company participates in, are related to climate change, minimising noise pollution, bettering air quality and managing waste and recycling. This is our most important journey yet one that leads to a better, more sustainable future. We've updated our privacy policy. The airline has a reputation for its focus on customer service, . Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. London Heathrow Airport, England, United Kingdom. /Subtype /XML the employees. The Story Of British Airways - How Has The Airline Got So Big? Click here to review the details. 503-530. % >> Corporate governance allows British Airways to establish a structure that distributes the rights of the people. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. average student. A first look at our newest launches and initiatives. Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. Our model has grown and matured since its formation in January 2011. Various security risks can be faced by BA that could also impact the brand reputation of BA. Web. www.HelpWriting.net This service will write as best as they can. See all the latest information and updates from IAG, -98.4% Stakeholders Objectives and its impact on 2022. If you continue, we will assume that you agree to our, Operating Profit ( million) British Airways, Total Revenue ( million) other International Airline Groups. 22,410m, 2.0% Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. Find out more The BIO Agency The. The interrelatedness of business, society, and environment becomes the crux of CSR. The first and the foremost economic responsibility of any company is to look into the financial performance. Send Assignment task file through Whatsapp. 132-141. Managing customer experience is also an important aspect of developing the British Airways brand. 5977. We are glad that you like it, but you cannot copy from our website. Schwartz, MS & Carroll, AB 2003, Corporate social responsibility: a three-domain approach., Business Ethics Quarterly, pp. Oct 2020 - Jan 20221 year 4 months. The institutions are an organ of the society where they operate. Thus, companies are responsible for controlling the extent of harm they do to the environment, and the goodwill and responsibility they can show towards the community (Schwartz & Carroll 2003). Matten, D & Moon, J 2008, Implicit and explicit CSR: A conceptual framework for a comparative understanding of corporate social responsibility, Academy of management Review, vol 33, no. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). Page 1Classification: Restricted Discover the ways we're placing sustainability at the heart of our long-term growth plan. The two main suppliers of BA are Boeing and airbus. To get a custom and plagiarism-free essay British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. 1. However, various low pricing airlines may affect the working of British Airways. 4, pp. 2021-03-04T16:31:55Z The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. By using ba.com you agree to the use of cookies. According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). It is the second-largest airline in the UK that became privatized in 1987 by Sir John King appointed in 1981. This is an introductory course on the key concepts of planning and executing projects. Thus, it has been identified that British Airways should take various initiatives to increase its customer satisfaction and to improve its competitive advantage in the industry. This increases the level of satisfaction . Published September 7, 2018. Revenue passenger km "British Airways CSR (Corporate Social Responsibility) Analysis." 4,103m, -56.8 pts u201322 The initiatives undertaken by the company are part of a broader strategy to brand the company as a socially responsible business and little initiative is done to show its moral duty. The fine is considerably lower than the 183m fine which the Information Commissioner's Office (ICO) had initially notified the company of last year. Looks like youve clipped this slide to already. Another award system that the company has begun in 2012 is the Lean continuous improvement award (British Airways 2012, p. 14). << British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. The Chief executive and the Chairperson acted as the change agents for the company. Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. British . British airways aim at strengthening its service portfolio to gain higher satisfaction from customers. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. 39-48. We will occasionally Other forms of air pollution, such as noise and air quality impact, have to be controlled by the airways (British Airways 2012). Find out how we're empowering our airlines and other brands to reach ever-greater heights. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. "7-S's for Success" Framework- Key Success Factors for Program Success-(From Building better business cases - Nick Wensley, Babok study group underlying competencies, Building a strong business case for your investment. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . The institutions must share responsibility towards the society where they operate. Stakeholders of British Airways are: Influences of stakeholders: Part 2 2) Investigate the economic, social, and global environment in which organizations operate. Furthermore, it may lack current technical capabilities in . 1. and figure out a title and outline for your paper. uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 >> That is why, I ordered British Airways Stakeholder analysis from this company and they gave me a good quality assignment. Further, the company places great importance on increase of their operating performance (see figure 3). Clipping is a handy way to collect important slides you want to go back to later. Also, British Airways should monitor the actions and needs of people of the community to gain higher acceptance from the community. British Airways is one of the leading premium airline groups operating mostly from the United Kingdom. British Airways owner IAG suffered a significant shareholder revolt on Tuesday over plans to pay outgoing chief executive Willie Walsh and other executives large bonuses even as it struggles. With the spread of the tourism industry, it has been important to look into the social activity the companies do to ease their negative impact on society. Cargo tonne km They also aim to minimise the noise pollution in atmosphere, while the craft operates and the improvement of air quality, waste reduction and use recycling whenever possible. xmoFKw0OEQkhl84^}ZZ[ #Y#V`x /&. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. Its partnership with an NGO called Comic Relief UK helped to raise a hefty sum of 4.5 million within 2010-2012. Just Click Here. About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). 2021-03-04T07:52:49Z This article talks about British Airways in which complete information regarding its business is given. Home / Essay Samples / Business / British Airways / Influence and Financial Importance of British Airways Stakeholders. Found a great essay sample but want a unique one? The key strategic goals of British airways include build leading position for airline services in London, developing airline of choice for long-haul and customers with higher status and customers who could offer premium price for the services, meeting customer needs by providing outstanding services to customers and developing presence at global level ("FOCUSED ON OUTSTANDING CUSTOMER SERVICE", 2019). British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. The figure demonstrates that the use of CSR responsibility helps in understanding the relation between the sustainable responsibilities of the company as well as grade the responsibilities in order of hierarchy. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. The organization will also look for ways by which they can . BA plans a major restructuring, which could mean up to 12,000. Training The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. 2 0 obj The company should take initiatives to reduce various security risks associated with various destinations. Web. Suppliers are the main stakeholders of British Airways. Another issue is establishing rights of all and a system of justice within the organisation. British Gas said the company was changing the way it worked "to give our customers the service they want and protect the future of our company and 20,000 UK jobs". British Airways provide regular training to its staff members to increase the performance efficiency of its staff members. In other words art and scienc Further, identification of the problems related to corporate governance without a proper reporting system is also a difficult task. Remember: This essay was written and uploaded by an By accepting, you agree to the updated privacy policy. stream iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 British Airways Marketing Research. We've encountered a problem, please try again. Were proud to be part of the International Airlines Group. Web. The company strives to reduce its carbon footprint. 1. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. Figure 3: Comparison of economic performance of British Airways and other international Airlines. Also, the major activities of the company depend upon a number of suppliers and employees of the organization. What is an economic system: An organised manner in which a state or a nation allots its resources and allocates goods and services in the national community. View Stakeholders in British Airways.docx from BUSINESS A 1403 at Technical University of Mombasa. Now customize the name of a clipboard to store your clips. The company also has to concentrate on its operating efficiency, which is declining due to the congestion in airways, increase in fuel price, and increasing competition leading to reduction of customers. Tap here to review the details. 1. BusinessEssay. Retrieved 27 December 2019, from https://simpleflying.com/british-airways-history/, British Airways. 3, pp. We want to hear from you. Retrieved 27 December 2019, from https://smallbusiness.chron.com/stakeholders-influence-business-activities-18754.html, Parsa Lohani, M. (2019). The company has undertaken many community service programs and engaged in local community development activity. In the following section, the discussion would be on main two ethical issued which British Airways experience. (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. 268-295. Do not sell or share my personal information. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Stakeholder's Analysis: In order to facilitate the stakeholders during the process of change the leaders gave their full support and time. Along with this, the information regarding the aim and objective of British Airways is also discussed in a clear manner. IAG is a Spanish registered company with its corporate headquarters in London, UK. Web. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Alongside, he invests his valuable time working as a consultant for management firms. send you account related emails. essay writers. If youre a journalist and have a press enquiry, please contact our Press Office. Our unique structure drives growth and innovation to generate superior shareholder returns. Web. We've encountered a problem, please try again. (2019). It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. - Simple Flying. The recommendation of this study is that British Airways would do better if it tried to take more ethical and moral initiatives. The latest news, announcements and events, updated daily. Objectives and social responsibilities of business. /Subtype /XML CSR is often dubbed as philosophy or practice that corporate managements do. Further, the lowering of capacity at Heathrow airport in London and the increase in traffic of European airspace also post a challenge for British Airways. Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. Retrieved from https://business-essay.com/british-airways-companys-corporate-social-responsibility/, BusinessEssay. BusinessEssay. Airlines including EasyJet, Ryanair, and Virgin Atlantic, and suppliers Rolls-Royce and Airbus, have announced thousands of job cuts. Customer and employee safety is of paramount importance to an airline company. In the same month, British Airways secured a three year Term Loan with its parent company, IAG, for an amount of 1.65 billion, which was fully drawn by year-end. We will identify factors that lead to project success, and learn how to plan, analyze, and manage projects. Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. Sofia, But not many initiatives can be segregated as purely moral duties of the company. Thus, BA should increase its focus on new markets. Passenger load factor Revenue passenger km The key stakeholders are customers, employees, suppliers, and shareholders. Following tabular representation shows the power and interest of each stakeholder of British Airways: British Airways has been the flag carrier airline company in the United Kingdom and articles perfectly articulate the stakeholder analysis of Britsh Airways ofthe United Kingdom. British Airways has announced a codeshare partnership with Airlink, improving connectivity between the UK, Europe, North America and more than 15 destinations in Southern Africa. British Airways is one of the largest airlines in the UK by turnover. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. 2004). 3, pp. Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. They must be concern for the quality of life, that is, for the physical, human, and social environment of modern man and modern community (Drucker 2001, p. 17). British Airways Stakeholders. British Airways should also extend its destination services by extending its services to new destinations and by launching new flights. Activate your 30 day free trialto unlock unlimited reading. As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. Brand reputation, economy of scale and cost . FOCUSED ON OUTSTANDING CUSTOMER SERVICE. Stakeholder management is an essential part of the CSR of British Airways. In this respect, it is of utmost importance to establish an equitable pay system, a culture of inclusion and diversity. (2019). Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. In this respect the importance of economic activity of the airline towards its employees is important, for airline is in a service sector where employees are the main touch points of the customers and the company (Phillips 2006). British Airways has been chosen in this report to evaluate the strategies of the company. At British Airways, we're on a journey to create a better, more sustainable future. 5 November. Cargo tonne km Also, British Airways has established a separate department i.e. %PDF-1.6 The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. A financial management expert with a relative degree from the University of Melbourne, he is an expert in conceptualising and drafting assignments of management students. Retrieved 27 December 2019, from https://www.britishairways.com/en-gb/information/travel-advice. 3 Enhancing IAG's common integrated platform. You can read the details below. The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . Find out more and download annual reports. Also, British Airways maintains diversity in the organization to provide effective services to passengers. British Airways: Stakeholders Objectives. We've updated our privacy policy. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc.
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